An Important Message to Our Customers: The Growing Challenges Facing the CBD Industry

 

Dear Tonify Customers,

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We want to be transparent with you about some significant challenges currently affecting Tonify and the broader hemp-derived CBD industry.

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The regulatory and financial environment surrounding CBD products continues to evolve. These challenges are affecting our ability to accept payments, reach customers, and operate as an independent CBD business.

We believe our customers deserve to understand what is happening and why.

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1. Changes to Payment Processing

Due to increased regulatory scrutiny and compliance requirements affecting financial institutions and payment processors serving the CBD industry, we are currently unable to accept credit card payments through our existing payment processing arrangement.

Effective immediately, Tonify will only be accepting payments by personal check.

We recognize that this is inconvenient, and we sincerely apologize. We are exploring alternative payment solutions and hope to restore convenient electronic payment options as soon as possible.

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2. Restrictions on Where We Can Sell

Payment processing is not our only challenge.

We currently do not ship our products to customers in 10 states because of state-specific legal and regulatory restrictions and our compliance requirements.

These restrictions vary by state and may differ depending on the type of hemp-derived product involved. The result is an increasingly complicated marketplace for independent businesses and consumers alike.

We believe consumers should have access to accurate information and responsibly manufactured hemp-derived products, subject to applicable laws and regulations.

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3. The CBD Regulatory Paradox and Contradiction

One of the most confusing aspects of the current regulatory environment is the difference in how THC and hemp-derived CBD are being treated.

On April 23, 2026, the Department of Justice announced that certain FDA-approved marijuana products and marijuana products covered by qualifying state medical marijuana licenses would be placed under Schedule III controls. This is a limited federal action, not nationwide legalization of marijuana or THC. Recreational marijuana and activities outside the scope of the order remain subject to federal restrictions.

Meanwhile, independent businesses selling hemp-derived CBD products continue to face considerable regulatory uncertainty, restrictions on product marketing, and difficulties accessing ordinary financial services.

This is particularly frustrating given the scientific attention CBD has received.

The World Health Organization (WHO), following its expert review of pure cannabidiol, recommended that pure CBD preparations not be placed under international drug control. The WHO's review found no potential for abuse or dependence and no psychoactive properties associated with pure CBD.

This recommendation concerned international drug scheduling. It was not an FDA approval of CBD products or a determination that every CBD formulation, dosage, or use is risk-free.

You can read the WHO's findings directly:

World Health Organization: Expert Committee on Drug Dependence Review of Cannabis and CBD

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4. Who Benefits From the Current Regulatory Environment?

There is another important question worth asking as the CBD market continues to develop: How will these regulations affect competition and consumer choice?

Major pharmaceutical companies have increasingly explored cannabinoid-based medications. One example is Epidiolex, an FDA-approved prescription medication containing purified CBD.

Pharmaceutical companies have established pathways for developing, patenting, and marketing prescription cannabinoid medications. Independent CBD businesses, meanwhile, face a different and increasingly complicated regulatory environment.

We are not suggesting that pharmaceutical companies are responsible for the restrictions facing independent CBD businesses. However, the differences in regulatory pathways raise legitimate questions about competition, market access, and consumer choice.

Should consumers have meaningful choices between pharmaceutical cannabinoid medications and responsibly manufactured hemp-derived botanical products, where legally available?

We believe consumers deserve access to accurate information and a fair opportunity to make informed choices.

 

5. Nature Is More Than an Isolated Chemical

There is another fundamental issue behind our philosophy: the tendency of modern pharmaceutical development to isolate individual chemical compounds from plants rather than always studying the potential value of the plant as a whole.

Isolating individual compounds has produced important medical advances, and isolated ingredients have legitimate scientific and pharmaceutical applications. However, we believe it is equally important not to overlook the complexity of nature.

The hemp plant contains a diverse range of naturally occurring compounds, including cannabinoids, terpenes, flavonoids, and other plant constituents. These compounds contribute to the plant's overall chemical profile.

There is growing scientific interest in what is commonly called the entourage effect: the hypothesis that various compounds within the cannabis and hemp plant may interact and influence one another.

Although research is ongoing and the extent of these interactions in humans has not been conclusively established, we believe this area deserves continued scientific investigation.

Our concern is that an approach focused exclusively on isolating individual compounds may overlook potentially valuable interactions found within the whole plant.

We believe consumers should have the opportunity to learn about and choose between whole-plant botanical preparations and isolated ingredients, where legally available, with transparent information about what they are purchasing.

Nature is complex. We should be careful not to reduce that complexity without first understanding what may be lost in the process.

At Tonify, we believe in respecting the integrity of the plant, combining traditional botanical knowledge with modern scientific research, and keeping consumer choice at the center of the conversation.

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6. Our Commitment to You

Tonify was founded on the belief that ancient wisdom and modern science can work together.

Our philosophy brings together traditional knowledge, botanical understanding, modern scientific research, and a commitment to quality, transparency, and responsible product development.

We believe in respecting nature while embracing scientific progress. We also believe consumers should have access to accurate information and meaningful choices.

Despite the challenges facing our industry, we remain committed to our customers and to the principles on which Tonify was founded.

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Current Ordering Information

For the time being, please note:

• Credit cards: Temporarily unavailable.

• Accepted payment method: Personal check.

• Shipping: We currently do not ship to 10 restricted states.

• Ordering: Please contact us before mailing your check so we can provide ordering and payment instructions.

 

We sincerely appreciate your patience, understanding, and continued support.

Independent businesses like Tonify depend on customers who believe in consumer choice, responsible manufacturing, and the importance of keeping natural botanical products accessible.

Your support makes a difference, especially during this challenging time for independent CBD businesses.

 

Thank you for being part of the Tonify community.

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Tonify

Ancient Wisdom Meets Modern Science

 

Tonify CBD products are trusted by professionals for our high-quality and potency.